"Ethics often seem obvious in the abstract and in hindsight. But life is not lived that way, and acting ethically is very hard in the day-to-day moments where choices are actually made. This wise book offers wonderful and important guidance to all of us who want to be and do better."

Larry Kramer,
Dean Stanford Law School

"Every manager should read this book to stay off the slippery slope which can destroy not only a reputation, but a company as well. It deserves a careful reading and equally careful thought."

Nord Brue,
Founder, Bruegger's Bagels

“This book shocks you out of muddled thinking, exposing everyday ethical lapses. With humor and skill, Howard and Korver guide you through ethics rehab. Their challenging but rewarding program teaches you to make a habit of clear thinking and ethical action.”

Adam Seiver, MD, Ph.D,
Chief Medical Officer at Respironics, Inc.

"This is not a one-size-fits-all guide to ethical behavior; instead it is a book that will inspire you to identify, codify, and follow your own principles in everyday life. Howard and Korver’s seven questions will personally engage you and provide the perspective you need to make better decisions and be truer to yourself and those with whom you communicate."

Vince Barabba,
Chairman Market Insight Corporation, former General Manager of Corporate Strategy at GM